Market Entry Report
Market Entry Assessment in the Personal Hygiene Care Segment
-for one of the leading personal care manufacturers with presence across the globe and operating well-known brands
Research Objective-
To tap the lucrative personal hygiene care market in Cambodia by launching own brand and to assess the personal hygiene care market dynamics and target customer segment. Also, to understand the Cambodian customer mindset, the business potential and trade and governance dynamics for products
We used a two-stage approach to develop a holistic view of the market-
- Analysis of the market dynamics and measurement of the market potential in the personal hygiene care market.
Analysis of the competition presence, offerings, product placement, price positioning, advertising formats, distribution model, margin, regulatory environment, duty and tax structures, best practices related to packaging and labelling.
Based on the various drivers and factors we estimated the addressable market for the client by product categories.
- Developed an understanding of personal hygiene care consumer perspectives and expectations and assessed the preferences of the client’s product in the personal hygiene care segment.
- Insights gathered during the first stage enabled us to understand the market challenges and market potential, while the second stage allowed us to understand customer needs, buying criteria, and pricing expectations.