Digital Market Assessment

Digital Market Assessment in Egypt

-for one of the leading banks in the Middle East

Research Objective-

To understand the digital maturity in Egyptian banking, payment and financial institution sectors and provide market entry opportunities for client’s neo banking product including the market landscape and potential target market size.

IGMR Solution-

We conducted a detailed market assessment study to give a broad level understanding of the digital banking space in Egypt.

• We studied the present macro state of Egypt, current dynamics of banking, and digital penetration in comparison to other Middle Eastern countries.
• We delved into what the banking and fintech players are offering and partnering around, trends and challenges, present product offerings in the payment sector and market size and projections for digital payments, mobile wallets and neo banking in the country.
• The new Egyptian Banking Law was also presented to gain understanding on new digital license.
• Provided the client with opportunities and implementation initiatives that the client could incorporate in their strategies going forward.

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