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Consumer Behavior Analysis
Assessment of consumer behaviour and competition
-for one of the top beauty brands in Indonesia
Research Objective-
Presenting a strategy for marketing and promotions by analysing consumer behaviour in Indonesia’s Collagen based personal care market. Analysing market demographics, projections on market sizing for next 5 years, consumer behaviour pattern, regulatory compliances, competition and marketing strategies
IGMR Solution-
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Consumer behaviour in Indonesia’s collagen based Personal-care Product (Sheet Mask, Supplements, Energy drinks or multivitamin) was analysed by IGMR’s research experts through following steps-
- Demographic Analysis- Analysing demographics including age range of the target customers, determining products catering to different gender, income level of potential customers, and identifying key regions for potential market penetration.
- Market overview- Estimating the size of the market for collagen sheet masks and sport drink/ multivitamin, analysing the historical and projected growth rates of the market, identify current and emerging trends in the collagen beauty and health industry.
- Consumer Behaviour and Preferences- Understanding features and benefits valuable for consumers, with emphasis on collagen sheet masks and sport drink/ multivitamin, analysing how often consumers purchase these products and the factors influencing their buying decisions and exploring whether consumers prefer purchasing collagen products online or offline.
- Regulatory Framework- Understanding and analysing the regulations related to product safety, ingredients, and quality standards for collagen sheet masks and sport drink/ multivitamin. Analysing import export regulation, labelling requirements, certification & licensing, and health & safety rules and policies.
The report presented based on these Insights empowered the client to make strategic decisions related to the new market launches and gain competitive advantage in the region.