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Market Entry Assessment
Assessment of Market Potential and Geographical Trends
-for one of the leading real-estate and construction company
Research Objective-
Identifying feasibility for setting up industrial hub/SEZ in Malaysia and Singapore for a real-estate and construction company through benchmarking and geographical analysis. Assessment of market potential, local demand, trends, government regulations, taxes, investment, and analysis of availability of working population.
IGMR Solution-
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IGMR used following approach to develop a holistic view of the market entry assessment.
- Analysis of the regional dynamics and measurement of the market potential in the real-estate and construction market.
- a. Analysis of the geographical dynamics and identifying opportunities in the region of Malaysia and Singapore
- b. Understanding the recent developments in the regions related to the trade, supply, import and export and analysing the potential and business opportunities
- c. Analysing the government regulations and taxes, perks, and rising demand for renewable energy from the technology sector and heavy industry
- Analysing competition presence, human resource availability, investment, collaborations and joint developments in the real-estate and construction industry in Singapore and Malaysia.
- Insights gathered during different stages of research enabled us to understand the market challenges and market potential and make a benchmarking reports based on pre-defined parameters.