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Fashion Brand Assessment
Fashion and Apparel Brand Assessment in Middle East
-for one of the leading fashion brands in Middle East
Research Objective-
To provided status of leading apparel brands in Middle East along with competition assessment and market analysis through online and offline channels. Also to understand the brand-wise report in different categories of High End, Value, Affordable Fashion
IGMR Solution-
We offered a detailed market view and conducted a competition assessment study to give a broad level understanding of the fashion brands in the different geographies of the Middle Eastern region.
- We studied the current dynamics of Middle Eastern retail market and estimated the market value. We have analysed the current trends and revenue share of the brands to forecast the retail market size of the region
- We analysed the consumer spending and penetration rate in the apparel market by countries in the Middle East region and segmented the parent market by categories including kids clothing, men clothing, women clothing, sports-wear ad others.
- Based on company analysis and comparison of popular brands, we estimated the market trends and market value in countries including Saudi Arabia, UAE, Qatar, Bahrain, Oman, and Kuwait.
- Competition benchmarking was the crucial part of the research wherein we analysed the leading online brands in the Middle East and penetration share of sales channels including online and offline. This assessment helped our client to gain a deeper understanding of strategies that needs to be implemented to enter the market and look forward for investment opportunities on the Middle East retail industry.
Consumer Spending Analysis
Analysis By Category
